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This web page funeraldirectorstives.co.uk states the following, "If you are in need of funeral directors in St Ives call upon the services of Easton and Cook Funeral Services." We saw that the website also said " With 50 years of experience to draw upon, we offer a personal service that helps you in your time of need." It also said " Were based in St Ives, Cambridgeshire and are willing to travel within a 15 mile radius to help you give your loved ones the funeral that they deserve. Easton and Cook Funeral services also provide Headstones in St Ives and a." The header had funeral director in st ives as the highest ranking optimized keyword. It is followed by funeral director in cambridgeshire, funeral services in st ives, and funeral services in cambridgeshire which isn't as ranked as highly as funeral director in st ives. The next words funeraldirectorstives.co.uk used was headstones in st ives. headstones in cambridgeshire was included but will not be seen by search crawlers.